Listing’s SEO ( Back-end optimization )
In addition to optimizing the front-end of their listings, we also focused on optimizing the back-end to further improve the visibility and performance of their products.
To optimize the back-end of the listings, we started by thoroughly selecting specific keywords from our researched keywords list to include in the listing’s back-end.
For this purpose, the CATEGORY LISTING REPORT works like a charm.
We also utilized enhanced brand content back-end to add additional information / Keywords. This helped improve the perceived value of the products and increased organic traffic.