GETRONS

- FOURTH STEP

Full-Funnel Campaigns Implementation

So the main Step, We developed a full-funnel PPC campaign strategy that would target potential customers at every stage of the purchasing process.
As explained earlier, the client was utilizing only SP-AUTO campaigns so the first step in our strategy was driving traffic to the client’s product pages through SP Manual Exact Targeting ads. We targeted only 100% relevant, long-tail keywords and this thing did the magic. We never tried any other match type for the first two weeks and we can clearly see the boom in the sales while ACoS was lowering down.
The second step in our strategy was to create more awareness of the client’s brand and products but to the relevant audience only. So we started implementing Broad-Modified and Keyword targeted Headline ads through sponsored brand ads, which appear at the top of search results and help increase the visibility of the products.
Once potential customers were on the product pages, we used retargeting ads to remind them of the client’s products and encourage them to make a purchase.
Finally, we used review request emails to encourage satisfied customers to leave reviews, which can help improve the perceived value of the client’s products and increase conversions.