THE PLAN -

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    PLAN

We proposed that we have to build a full-funnel campaign structure and for that, we will do extensive keyword research and then we will figure out 100% relevant keywords to the products on which we should rank. After that, we will optimize the listing’s front-end & back-end. After then we will perform a full-funnel campaigns strategy by doing proper budget allocation to research and ranking campaigns, doing proper negation of irrelevant/non-performing search terms, and graduating relevant/performing search terms to the manual targeting ranking campaigns so that we can control bids and budgets and will also create new campaigns by utilizing Contextual Targeting ads, Headline Brand ads, video ads, and display ads if we will need.