GETRONS

CHALLENGES -

The Challenges

  • Listing Copy was okay but no keywords were included

  • There was no listing’s backend optimization

  • Almost all campaigns were research campaigns with no negative targeting and graduated campaigns

  • No proper budget allocation to the campaigns

  • Even No campaigns with 100% relevant keywords

  • All campaigns were having minimal negative keywords and some campaigns even had 0 negatives added. While all of the campaigns on the account were Automatic.

  • There were no manual campaigns means a lack of control of budgets and bids

  • Campaign’s budgets were too low – resulting in expensive and irrelevant keywords getting spent before well-targeted relevant keywords.