Listing Copy was okay but no keywords were included
There was no listing’s backend optimization
Almost all campaigns were research campaigns with no negative targeting and graduated campaigns
No proper budget allocation to the campaigns
Even No campaigns with 100% relevant keywords
All campaigns were having minimal negative keywords and some campaigns even had 0 negatives added. While all of the campaigns on the account were Automatic.
There were no manual campaigns means a lack of control of budgets and bids
Campaign’s budgets were too low – resulting in expensive and irrelevant keywords getting spent before well-targeted relevant keywords.