THE PLAN - PLAN

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    PLAN

We proposed a very practical plan for their growth

– Target indirect keywords in campaigns
– Optimized the backend
– Identify customer concerns and target them in the listing copy
– Helped them in developing A+ content
– Developed a full-funnel campaign structure focusing on the complementary products
– Keep on optimizing the campaigns
– Negate the bleeding search terms
– Start sponsored brand ads as well along with sponsored product ads