- SIXTH STEP

PPC Optimization

So here comes the final and ongoing step which is optimizing the PPC campaigns. we implemented basic strategies, including negative targeting ST Graduation and bidding optimization.
For negative targeting, we identified and excluded a list of irrelevant or low-performing keywords from the client’s campaigns. This helped to ensure that their ads were only shown to relevant users and improved the overall performance of the campaigns. To perform ST graduation we simply identified which search terms are performed in research campaigns. We simply graduated these search terms to keywords so that we can control their bids and budgets to rank our products on them & last but not least we did regular bid optimization to cut down extra spending and control the ranks based upon the performance.
In addition to these strategies, we also regularly monitored and optimized the campaigns to stay up to date on the latest trends and search patterns and make adjustments as needed.