Launching PPC
Our core strategy involved a full-funnel PPC campaign targeting potential customers at every stage
of their purchase journey. We exclusively focused on 100% relevant long-tail keywords in the initial
two weeks, witnessing a sales increase and reduced ACOS.
Next, we aimed to boost brand and product awareness among the right audience by implementing
Broad-Modified and Keyword-targeted Headline ads within sponsored brand ads.
Upon potential customers reaching product pages, we used retargeting ads to prompt them to make
a purchase.
Lastly, review request emails were used to encourage satisfied customers to leave reviews,
enhancing the perceived value of the client’s products and driving conversions