The listings for Charging Dock Stations were frequently hijacked by third-party sellers, resulting in lost sales and damage to the brand’s reputation
The content of the listings was outdated, for example, the listings for iPhone adapters stated that they were only compatible with iPhone 13 series and previous series, while they were also compatible with iPhone 14, 14 Pro, and 14 Pro Max, which was not included in the listing
The advertising campaigns were not targeting the latest keywords, meaning that no recent keyword research had been done. As a result, the campaigns were utilizing outdated keywords, which hindered their effectiveness
There was no backend optimization of the listings, which further hindered the visibility of their products on Amazon
The campaigns were facing challenges due to the limited number of manually targeted, highly relevant keywords. This made it difficult to reach the desired target audience and resulted in a lack of control over budgets and bids
The campaigns had minimal negative keywords and some campaigns even had 0 negatives added, which resulted in reaching irrelevant audiences