PPC Optimization
We continuously monitored and optimized the PPC campaigns, including monitoring the performance of keywords, ad copy, and targeting, to ensure that the campaigns were reaching the desired target audience and driving the most sales at the lowest cost. This included adjusting bids, budgets, and targeting as needed to improve performance and achieve the best results. We also regularly reviewed and updated the keywords and ad copy to ensure that they were up-to-date and relevant to the target audience. Additionally, we closely monitored the metrics such as click-through rate, conversion rate, and return on ad spend to identify areas for improvement and make data-driven decisions on how to optimize the campaigns for maximum performance.