Full-Funnel Campaigns Implementation
We then developed a full-funnel PPC campaign strategy that would target potential customers at every stage of the purchasing process. We created manual SP exact targeting ads to drive traffic to the product pages, targeting only 100% relevant, long-tail keywords. This helped increase sales and lower the ACoS. We also implemented broad-modified and keyword-targeted headline ads through sponsored brand ads, which appear at the top of search results and help increase the visibility of the products. We used retargeting ads to remind potential customers of the products and encourage them to make a purchase. We also used review request emails to encourage satisfied customers to leave reviews, which can help improve the perceived value of the products and increase conversions.