GETRONS

CHALLENGES -

The Challenges

  • The budget allowed for campaigns was low.

  • Q3 was approaching and the brand had a low best seller rank (BSR) when we took control.

  • The product price was low with very slim profit margins.

  • The niche was populated with Amazon basics as our top competitor

  • No negative targeting in campaigns, which required optimization of existing campaigns instead of creating new ones.

  • The listing’s back-end was not optimized, which required SEO to be done all over again, which ultimately helped with organic ranking.