The budget allowed for campaigns was low.
Q3 was approaching and the brand had a low best seller rank (BSR) when we took control.
The product price was low with very slim profit margins.
The niche was populated with Amazon basics as our top competitor
No negative targeting in campaigns, which required optimization of existing campaigns instead of creating new ones.
The listing’s back-end was not optimized, which required SEO to be done all over again, which ultimately helped with organic ranking.