THE PLAN -

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    PLAN

To tackle these challenges, we tailored a PPC strategy specifically for Beautiful Mind’s product and built our ads in the following flow:

• Sponsored Products (Auto)
• Sponsored Products Manual (Broad), Phrase — to Exact
• Running Sponsored Brand Ads on keywords that had good conversion throughout
• Running Sponsored Display Ads on ASIN targets that had both inferior listing quantity and were closely related to our products.

Before partnering with Getrons the account was running only one campaign type – Sponsored Products, and that too only in auto and exact match types. We introduced Modified Broad match, which has specific criteria and is perfect for garnering more views on search terms closely related to our product. We also ran phrase and broad match campaigns named as catch-all campaigns in phrase match and fruit campaigns which have very low CPC and can get millions of impressions with minimum spend. The max CPC for these campaigns allowed is $0.15 among other specially designed campaigns that we keep to ourselves.