$892 to Six-Figure Monthly Sales in 9 Months!

Extensive Keywords Research

We started by conducting in-depth keyword research to identify the most relevant keywords for the client’s products. We used a combination of tools, including the Amazon Advertising Console, Helium 10, and Data Dive to ensure that we had a comprehensive list of keywords to work with.
We tried to find 100% relevant long-tail keywords as we knew specific keywords will help us reach a more targeted audience and drive more relevant traffic to the client’s products.

Listing’s SEO ( Front-end optimization )

After doing keyword research the next step was Listing’s SEO including Front-end and Back-end optimization. So we started with Front-end optimization. One of the most important aspects of that is to improve the visual appeal of the listings, but we could see that the current images are high-quality, professional photographs that clearly showed the products from multiple angles. So we thought at the start we can test them. Next, we focused on the product titles and descriptions. We wrote descriptive and keyword-rich titles and descriptions highlighting the products’ key features and benefits. This helped the products stand out in search results and provided potential customers with the information they needed to make a purchase.
We also utilized bullet points to quickly and effectively highlight the key features and benefits of the products. This helped make the products more appealing to potential customers and increased the chances of a sale.
Finally, we included relevant keywords in the titles, descriptions, and bullet points to ensure that the products would show up in relevant search results.

Listing’s SEO ( Back-end optimization )

In addition to optimizing the front-end of their listings, we also focused on optimizing the back-end to further improve the visibility and performance of their products.
To optimize the back-end of the listings, we started by thoroughly selecting specific keywords from our researched keywords list to include in the listing’s back-end.
For this purpose, the CATEGORY LISTING REPORT works like a charm.
We also utilized enhanced brand content back-end to add additional information / Keywords. This helped improve the perceived value of the products and increased organic traffic.

Full-Funnel Campaigns Implementation

So the main Step, We developed a full-funnel PPC campaign strategy that would target potential customers at every stage of the purchasing process.
As explained earlier, the client was utilizing only SP-AUTO campaigns so the first step in our strategy was driving traffic to the client’s product pages through SP Manual Exact Targeting ads. We targeted only 100% relevant, long-tail keywords and this thing did the magic. We never tried any other match type for the first two weeks and we can clearly see the boom in the sales while ACoS was lowering down.
The second step in our strategy was to create more awareness of the client’s brand and products but to the relevant audience only. So we started implementing Broad-Modified and Keyword targeted Headline ads through sponsored brand ads, which appear at the top of search results and help increase the visibility of the products.
Once potential customers were on the product pages, we used retargeting ads to remind them of the client’s products and encourage them to make a purchase.
Finally, we used review request emails to encourage satisfied customers to leave reviews, which can help improve the perceived value of the client’s products and increase conversions.

Conversion rate optimization

After that we started implementing CRO techniques, such as A/B testing, that helped us identify and address any bottlenecks in our offer and also the most effective combination of keywords and ad copy that improved the conversion rate of campaigns.

PPC Optimization

So here comes the final and ongoing step which is optimizing the PPC campaigns. we implemented basic strategies, including negative targeting ST Graduation and bidding optimization.
For negative targeting, we identified and excluded a list of irrelevant or low-performing keywords from the client’s campaigns. This helped to ensure that their ads were only shown to relevant users and improved the overall performance of the campaigns. To perform ST graduation we simply identified which search terms are performed in research campaigns. We simply graduated these search terms to keywords so that we can control their bids and budgets to rank our products on them & last but not least we did regular bid optimization to cut down extra spending and control the ranks based upon the performance.
In addition to these strategies, we also regularly monitored and optimized the campaigns to stay up to date on the latest trends and search patterns and make adjustments as needed.