-20% to 33.7% Net profit, 30 x Growth in Revenue in 7 Months

Extensive Keyword Research

We began with thorough keyword research using tools like the Amazon Advertising Console, Helium
10, and Data Dive to create an exhaustive list of highly relevant keywords. Our aim was to identify
100% relevant long-tail keywords, knowing they would help us reach a more targeted audience and
drive precise traffic to the client’s products

Front-End Optimization

Following keyword research, we proceeded to Listing SEO, starting with Front-end optimization.
Initially, we assessed the existing high-quality, professional product images, which effectively
showcased the items from multiple angles. We decided to keep these images for testing purposes.

Next, our attention shifted to optimizing product titles and descriptions. We crafted informative and
keyword-rich titles and descriptions, emphasizing key product features and benefits. This strategic
approach enhanced visibility in search results and provided prospective customers with essential
information for their purchasing decisions.

To further engage potential buyers, we employed bullet points to succinctly highlight product
features and benefits, enhancing the appeal and increasing the likelihood of a sale.
Finally, we integrated pertinent keywords into titles, descriptions, and bullet points to ensure
product visibility in relevant search results

Backend Optimization

Alongside front-end optimization, we concentrated on enhancing the back-end to boost product
visibility and performance. To achieve this, we carefully selected specific keywords from our
research and incorporated them into the listing’s back-end. The CATEGORY LISTING REPORT was
instrumental for this task.

Additionally, we leveraged enhanced brand content in the back-end to supplement information and
keywords. This strategy elevated the perceived value of the products and led to increased organic
traffic

Started Vine Program

Along with the working on the optimizations we also launched a Vine program to get some social
proof. Which will help in improving Click through Rates & Conversion Rates

Launching PPC

Our core strategy involved a full-funnel PPC campaign targeting potential customers at every stage
of their purchase journey. We exclusively focused on 100% relevant long-tail keywords in the initial
two weeks, witnessing a sales increase and reduced ACOS.

Next, we aimed to boost brand and product awareness among the right audience by implementing
Broad-Modified and Keyword-targeted Headline ads within sponsored brand ads.

Upon potential customers reaching product pages, we used retargeting ads to prompt them to make
a purchase.

Lastly, review request emails were used to encourage satisfied customers to leave reviews,
enhancing the perceived value of the client’s products and driving conversions

Conversion Rate Optimization

Following that, we initiated CRO techniques, including A/B testing, to pinpoint and resolve
bottlenecks in our offer. Additionally, we determined the most effective combination of keywords
and ad copy, resulting in enhanced campaign conversion rates

Keep TACOS below 20%

We established a stringent TACOS target, ensuring that the total cost of sales remained under 20%,
ultimately boosting the business’s overall profitability

Monitoring

We maintained vigilant oversight of CRYO Remedy campaigns and overall business performance,
consistently scrutinizing data and making necessary modifications to achieve optimal outcomes